Dura Lube® is the premium brand for your engine. We don’t treat the oil, we treat the engine. While the competition is cutting their bottle sizes and claiming to do more Dura Lube® still offers the same great product.
Originally introduced in 1986, Dura Lube® was intended as a special engine treatment for the trucking industry. Incredibly, the reports began to come in on Dura Lube's amazing attributes. Because of these reports, a decision was made to bring the product to the general automotive consumer market.
Dura Lube® was rolled out to the retail industry in the spring of 1993, and its popularity and loyal consumer base continues to thrive into its third decade of helping consumers maintain their family vehicles.
As a premium synthetic liquid, it contains no solids such as Teflon, Molybdenum or Graphite. These solids, while good at reducing friction (and used in additives such as Liqui Moly & Slick 50), could have nasty side effects – unlike Dura Lube Engine Treatment!
To complement the Engine Treatment, Dura Lube have spent considerable resources in developing other high quality products for use in petrol and diesel applications.